We Ate, We Sang and We Supported at May’s Fancy Food Truck Friday.

 The joint was certainly jumping last Friday night and what fun it was! From sliders to cupcakes and everything in between, Altadena loosened their ties and rocked to the beat!

Chocolate dipped strawberry cupcake from My Delight Cupcakery

Chocolate dipped strawberry cupcake from My Delight Cupcakery

Yummy sliders from Me So Hungry!

Yummy sliders from Me So Hungry!

DF Getting Ready

Danny’s Farm Petting Zoo getting all set up for a fundraiser evening!

Danny’s Farm was on hand to introduce everyone to their latest family member: Hagrid the Miniature Horse!  Good friend, Penelope the Pig, entertained and squealed to her heart’s content!  Donations from Webster’s RX and Liquors are on the way from our special “Danny’s Farm Day” Fundraiser.

Hagrid The Miniature Horse

Hagrid The Miniature Horse

Penelope and Friends!

Penelope and Friends!

Our evening was made even better by the musical sounds of Pasadena McKinley School’s “McKinley Rock Stars”  We love this group of kids who are supported by a wonderful organization called “Little Kids Rock”.  With a little help from their friends, these youngsters are learning how to play guitar, drums and keyboard!  Thanks Mr. Rojas and Rock Stars for spreading the beat to Altadena!

McKinley Rock Stars played tunes by Taylor Swift, the Beatles and some of their own compositions!

McKinley Rock Stars played tunes by Taylor Swift, the Beatles and some of their own compositions!

Girl Power!

Girl Power!

Which Food Truck was your favorite this month?  Our parking lot was filled with the mouth-watering smells of Greenz On Wheelz, Ludo Truck, The Fry Girl, Bool BBQ, Me So Hungry and My Delight Cupcakery.  If the lines were any indication, everyone was enjoying everything!

Worth the wait!

Astro has his eyes on something!

Astro has his eyes on something!

Could it be the Tuna Melt from Greenz on Wheelz?

Could it be the Tuna Melt from Greenz on Wheelz?

Even the neighborhood dogs love FFTF!

We hope that you had as much fun as we did at May’s Fancy Food Truck Friday, and we leave you with this important quote:

Front end of My Delight Cupcakery Truck!

Front end of My Delight Cupcakery Truck!

Our next Fancy Food Truck Friday is June 14!  Follow us to find out who’s coming!

Fancy Food Truck Friday Press Release!

“ALTADENA FANCY FOOD TRUCK FRIDAYS” 

Welcomes The Border Grill Truck and More on Friday, May 13th

"We are so excited to bring the Border Grill Truck to Altadena this Friday! 
We have heard how great this neighborhood is to all of our truck friends  
we are so thrilled to be bringing our truck to this event so we can meet a
whole new crowd of fans!" - The Border Truck Grill 

Websterʼs Stores Host Some Of L.A.ʼs Finest Gourmet Food Trucks 
Friday May 13th, 5PM-9PM Altadena, CA.

Websterʼs Community Pharmacy, Fine Stationers and Liquors 
announce the next “Altadenaʼs Fancy Food Truck Fridays” event on 
Friday, May 13th in the Websterʼs Parking Lot. From 5P.M. to 9P.M.,
gourmet food truck fans can enjoy six varieties of delicious 
fare while chatting with their friends, family and neighbors and 
browsing the Websterʼs shops. For shopping convenience, the 
participating stores will stay open until 9p.m.  Meredith Miller, 
owner of Websterʼs Community Pharmacy, has teamed up with 
No Reservations Gourmet Food Trucks to bring the popular trucks to 
the Websterʼs parking lot on Lake Ave. This fridayʼs featured trucks are: 

“The Border Grill” 
“The Hungry Nomad”
“Greenz on Wheelz”
“Auntieʼs Fry Bread”
“OG Tempura”
“Tango Mango”

This month, a drawing will be held for a complimentary meal 
from each participating Gourmet Food Truck. Entry forms can be 
filled out at the Websterʼs stores this week, the drawing will 
be held on Friday, May 13.

“We want to invite our Altadena neighbors to come and hang out 
with their friends and family. To make that easier, we will have 
some family-style tables set up to enjoy the fabulous food and relax!” 
“This month, Websterʼs Fine Stationers will have complementary fortune 
tellers and tarot card readers; it must be Friday the 13th!” 
commented Meredith Miller.

Websterʼs Community Pharmacy, Fine Stationers and Liquors have 
been servicing Altadena residents since 1926. Websterʼs parking 
lot is located on the corner of Lake Ave and Marcheta. Entrance 
is complimentary, street parking and adjacent lot parking will also 
available.

For more information, please contact Meredith Miller
(cell) 818-731-8918 or meredithfmiller@gmail.com
2450 No. Lake Avenue, Altadena, CA 91001 Store: 626-797-1163

Introducing: New Crabtree & Evelyn Collection at Webster’s Community Pharmacy!

We are now carrying

Crabtree & Evelyn’s Hand Therapy Collection!

We have three great fragrances: Citron, Rosewater and Gardeners.

Benefits:

  • Moisturizes
  • Hydrates and softens skin
  • Known to help condition nails and cuticles
  • Improves the skin barrier function to reduce moisture loss
  • Moisture regulator
  • Potent antioxidants which help prevent the damaging effects caused by free radicals

Come in today and treat yourself to a little gift for those dry winter hands!

Keep Your Fingers Crossed!

Latest article from the Altadena Patch
Rosas Bella Cucina served up old family Italian recipes to Altadena fans.

The monthly Fancy Food Truck Friday event which was started last month will likely be held next Friday as planned, according to Meredith Miller, one of the organizers of the event.

Miller, the co-owner of Webster’s Community Pharmacy, had said the March 11 event might have to be cancelled because county officials had received complaints about February’s event and determined they would require a permit to continue to hold it at the parking lot behind Webster’s.

Miller said Thursday that she and event co-organizer Lori Webster, the co-owner of Webster’s Fine Stationers, are in the process of completing the necessary paperwork for a temporary operating permit.

Though the permit will not likely be granted by next Friday, Miller said she thinks they will most likely go through with Food Truck Friday because they’ve clearly demonstrated their intent to get it officially permitted.  She said they are pretty certain the permitting process will go smoothly and by April the event will be fully compliant with county zoning codes.

“It looks good,” Miller said. “I think it is going to get resolved.”

The code violations were the result of the trucks, diners and various tables and chairs being set up in the parking lot.  County codes require that parking spaces set aside for operating businesses like the ones in the Webster complex remain free and open for customer parking.

Miller said the group is applying for a temporary operating permit and will likely be able to get an extension for about a year.  She and Webster are hoping to hold the food truck on the second Friday of each month.

She said she is also working with a local nonprofit to help sponsor the event, starting in April, a move that can help with the permitting process.

The first event, on Feb. 11, was enough of a success that the food truck contractor, the Rolling Bistros, agreed to bring seven trucks this month.  The February event hosted four: a wrap and salad truck, ashrimp truck, an Italian deli truck and a California French Fusion truck.

The crowds were large enough that several of the trucks sold out of menu items.

Though the permits will add to the cost of hosting the event, Miller said at this time they are not thinking of charging an entry fee.

“I think we’ll be able to absorb [the cost] through cooperation with the food truck vendors,” Miller said.

She said she hopes to be able to definitively announce the event will take place by Monday.

Help us Keep Fancy Food Truck Friday’s in Altadena!

Here is an article from the Altadena blog:

County planners may put the skids on Fancy Food Truck Friday

Foodtruck

The successful “Fancy Food Truck Friday” at the Webster’s complex, where four gourmet food trucks that parked in the lot sold their wares to a buzzing, appreciative crowd on Feb. 11, has sparked an investigation by county planning officials that may already put an end to the planned monthly event.

Supervising regional planner Alex Garcia said that “right now, the problem is that they’re using required parking spaces.”  Having the food trucks occupy parking lot spaces while the businesses were still open was a potential violation under Title 22 of the county code, Garcia said.  “Either you open up the parking lot, or open up the stores,” he said. Garcia said that a “resident complaint” got the investigation rolling.

Of course, one of the reasons the event was held was to attract customers to the three businesses that sponsored the event: Webster’s Fine Stationers, Webster’s Community Pharmacy, and Webster’s Liquors.

Lori Webster, one of the owners of Webster’s Fine Stationers, said that she heard from county planning that, even though it was a privately-owned parking lot, they would need to get a conditional use permit to use it for the monthly gatherings — and such permits are expensive and usually only given to non-profits. Webster’s Community Pharmacy owners Michael and Meredith Miller were out of town and unable to comment.

Garcia said that the enforcement process on these kind of permit violations could result in a $667  fee for noncompliance.  Whether the stores would be subjected to that fee would “depend on what the details are,” Garcia said.

Garcia said that he was still trying to get in contact with the Webster’s companies, and “hopefully find a solution.”

 

We as well as most of the community believe that Fancy Food Truck Friday’s is a great asset to Altadena.

Please help us keep Fancy FOod Truck Friday’s in Altadena by contacting supervisor Mike Antonovich:  http://antonovich.lacounty.go

You can also contact Alex Garcia at (213) 974-6453

Fancy Food Truck Fridays was a SUCCESS!

Here is a post from the Altadena Patch:

The first-ever Altadena Fancy Food Truck Friday event was held Friday night, with four food trucks setting up behind Webster’s Community Pharmacy and Webster’s Fine Stationers.

From all appearances it was a successful event: It was well-attended, people sat at tables socializing and the food trucks did start to sell out of some of their menu items.

By 8 p.m., at the Shrimp Pimp food truck, a couple was handed an “End of the Line” sign because the truck managers were apparently concerned they would run out of food.

Greenz on Wheelz ran out of steak, and No Reservations sold out of garlic fries and some of their other sides.

That’s all good news: The organizers have said that if the event becomes a big draw, more food trucks could come to the event next month.  Let’s hope it happens!

 

Altadena’s Fancy Food Truck Fridays!

Webster's Logo AND The Rolling Bistros
Fine Stationers * Liquors * Community Pharmacy
Presents
Altadena’s
Fancy Food TruckFridays!
Come join us in the Webster’s Parking Lot (corner of Lake Avenue and Mariposa)

Friday, February 11th
5 P.M. to 9 P.M.

Celebrate an early Valentine’s Day and delight in some of LA’s Best Gourmet Food Trucks right in the comfort of your own backyard!

Featuring:
No Reservations
no reservations
The Hungry Nomads
nomad
Greenz on Wheelz
and
Shrimp Pimp
srimp


Bring everyone you know and eat “Family Style”with friends, family, and neighbors!

For more information call: 626-797-1163
2450 N. Lake Avenue, Altadena, CA 91001
Save 20%
Bring this coupon into Webster’s Community Pharmacy and receive 20% off any gift purchase of $10 or more.
Coupon Valid February 11-14, 2011
Open until 9PM on Fancy Food Truck Friday – 2-11-11
WEBSTER’S COMMUNITY PHARMACY
2450 N.Lake Ave, Altadena, CA   626-797-1163
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